Updated
Instamojo or Shoopy?
The honest comparison.
One began as a payment gateway and grew a store. The other began as the store. Here's the side-by-side, sourced.
Four numbers that change the answer.
A payment tool. Or a storefront.
Instamojo grew a store around a gateway. Shoopy is a store that connects to any gateway.
Instamojo
- You sell digital products, courses or services rather than physical stock
- You want payments and a simple storefront in one login
- You already collect on Instamojo links and want to keep one dashboard
- Your catalogue is small and you value setup speed over depth
Shoopy
- ₹2,499/yr, roughly a third of the Instamojo entry plan
- 0.6–1% per order, capped at ₹5, and only after your first 250
- Official WhatsApp integration, GST invoicing and a branded app included
- A catalogue that scales to 1,00,000 products, not a few dozen
See it live. Built for growth.
Get a personalised walkthrough of Shoopy from our team. We'll show you exactly how to set up, sell, and scale your store, tailored to your business.A free 1:1 walkthrough of Shoopy, tailored to your store.
Same sales. Two different bills.
Pick your monthly sales and see the math change.
An uncapped percentage scales with you.
Instamojo takes 2–5% of every order depending on payment method, from your very first sale and with no ceiling. Shoopy takes nothing until order 251, then never more than ₹5 an order however large the basket.
The comparison you've been looking for.
Instamojo plan prices from its published pricing, 2026. Shoopy from shoopy.in/pricing.
| Feature |  |  |
|---|---|---|
| Entry paid plan | ₹6,999/yr | ₹2,499/yr |
| Fee per order | 2–5% | 0.6–1% |
| Per-order fee cap | None | ₹5 |
| Fee-free order allowance | None | First 250 |
| Official WhatsApp integration | Not offered | Built-in |
| GST invoicing & reports | Basic | Built-in |
| Branded native app | Not offered | From ₹14,999/yr |
| Delivery agent app | Not available | Built-in, Professional up |
| Choice of payment gateway | Instamojo only | 4 gateways |
| Product limit | Small catalogues | Up to 1,00,000 |
What Shoopy has that Instamojo doesn't.
Only the things that change your working day. No feature-list padding.
Official WhatsApp integration
Order updates and cart recovery on the channel customers read. Instamojo has no WhatsApp ordering at all.
A fee with a ceiling
A ₹30,000 order costs ₹5 on Shoopy and up to ₹1,500 on Instamojo. The cap is the whole difference at high basket values.
A branded native app
From ₹14,999/yr, published and maintained in your own developer account. Instamojo offers no branded consumer app.
Catalogue that scales
Up to 1,00,000 products on Business. Instamojo’s store builder is aimed at small catalogues.
Delivery agent app
Assign orders to your own riders and track them. Instamojo integrates couriers only.
Done-for-you setup
Expert store setup and logo design as paid add-ons, free on Business. Instamojo leaves you to it.
Seen the difference? Now see it live.
A free 1:1 walkthrough on your own catalogue. No commitment.
Move to Shoopy with expert assistance.
Our team migrates your store with no downtime. Most moves finish in a week.
Book a free demo call
A specialist reviews your Instamojo store and scopes the move.
We migrate your catalogue
Products, variants, customers and order history: exported, imported, verified.
Domain, gateway & tax
Point your domain, reconnect your payment gateway, set up tax invoicing.
14-day money-back guarantee
Not right within 14 days? Full refund. No questions, no fine print.
Standard 7-day timeline
Most stores- Demo & catalogue exportDay 1
- Product & variant importDay 2–3
- Theme & brandingDay 4
- Payments & shippingDay 5
- Domain switchoverDay 6
- Go liveDay 7
50,000+ businesses. One playbook.
Composite scenarios based on category averages.
“The cap changed our margins.”
Our average basket is high, so a percentage with no ceiling hurt on every single order. A ₹5 cap made the maths boring, which is exactly what we wanted.
“Two tools became none.”
We ran WhatsApp on one app and invoices on another. On Shoopy the official WhatsApp integration and GST billing are just part of the product.
“We stopped trimming the range.”
The old store was really built for a handful of products. We now list the full range without thinking about it.
Everything sellers ask about Instamojo vs Shoopy.
Sourced from each platform's published pricing, 2026.
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