Updated
Dukaan or Shoopy?
The honest comparison.
Both help Indian merchants sell online. They charge differently. Here's the side-by-side, sourced.Both sell online. They charge differently. Here's the side-by-side.
Four numbers that change the answer.
Two platforms. Two pricing models.
Dukaan charges from order one. Shoopy starts at 251, capped at ₹5.Dukaan: from order one, cap ₹200. Shoopy: after 250, cap ₹5.
Dukaan
- Comfortable with 0.99–4.99% per order, ₹200 cap
- Don't need GST invoicing or WhatsApp selling
- AI chatbot support is enough
- Fine with the UPI cap on the Free plan
Shoopy
- ₹2,499/yr + 1% per order after 250, capped at ₹5
- GST invoicing and official WhatsApp, built in
- Branded mobile app from ₹3,999/yr, pricing public
- Human WhatsApp support · Hindi & English
See it live. Built for growth.
Get a personalised walkthrough of Shoopy from our team. We'll show you exactly how to set up, sell, and scale your store, tailored to your business.A free 1:1 walkthrough of Shoopy, tailored to your store.
Same sales. Two different bills.
Pick your monthly sales.
The cap is where they part ways.
Both charge a percentage, so the cap decides the bill. Dukaan takes up to ₹200 an order from the very first sale. Shoopy takes nothing until order 251, then never more than ₹5.
The comparison you've been looking for.
Verified from public docs.
| Feature |  |  |
|---|---|---|
| Service fee model | 0.99–4.99% / order | 0.6–1%, after threshold |
| Lowest paid plan | ₹3,588/yr | ₹2,499/yr |
| Per-order fee cap | ₹200 per order | ₹5 per order |
| UPI volume cap (Free) | ₹1,00,000 cap | Unlimited |
| Official WhatsApp integration | Limited | Built-in (baat.ai) |
| Branded mobile app | Available | From ₹3,999/yr |
| Custom domain | Yes | Yes |
| Human support | AI-first | Human, WhatsApp · Hindi |
| Multi-gateway | Limited | 4+ gateways |
Seen the table? Now see it live.
A free 1:1 walkthrough on your own catalogue. No commitment.
Move to Shoopy with expert assistance.
No downtime. Most migrations finish in a week.No downtime, usually a week.
Book a free demo call
A specialist walks you through Shoopy and scopes your migration.
Our team imports everything
Products, customers and order history: exported, imported, verified.
Domain & payment gateways
Point your domain, connect Razorpay or Cashfree, verify GSTIN.
14-day money-back guarantee
Not right within 14 days? Full refund. No questions, no fine print.
Standard 7-day timeline
Most stores- Demo & data exportDay 1
- Product importDay 2–3
- Theme & brandingDay 4
- Payments & shippingDay 5
- Domain switchoverDay 6
- Go liveDay 7
50,000+ Indian businesses. One playbook.
Composite scenarios, category averages.
“Sold me on the math.”
The more I sell, the more a percentage fee bites. At Shoopy it's capped at ₹5, and only after 250 orders. I can budget it.
“Three tools became one.”
Used to juggle offline billing, online store, and WhatsApp separately. Shoopy runs all three in one platform.
“Repeat orders doubled.”
Added a Shoopy Android app at ₹3,999/yr. Repeat orders doubled in three months. Customers find apps easier than websites.
Everything sellers ask about Dukaan vs Shoopy.
From each company's published documentation, 2026.From published docs, 2026.
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