Pick this if
Dukaan
- Comfortable with 0.99–4.99% per order, ₹200 cap
- Don't need offline POS & GST billing
- AI chatbot support is enough
- Fine with ₹1L UPI cap on Free plan
Dukaan or Shoopy?
The honest comparison.
Both help Indian merchants sell online — they charge differently. Here's the side-by-side, sourced.
At a glance
Four numbers that change the answer.
Service fee (basic)
3.99%
Dukaan, every order
VS
₹2 flat
Shoopy after 250 orders
Lowest paid plan
₹2,500/yr
Dukaan Starter
VS
₹2,799/yr
Shoopy Basic
GST & POS
Limited
Dukaan add-ons
VS
Built-in
Shoopy Pro
Support
AI-first
Chatbot & docs
VS
Human
WhatsApp · Hindi
The support question
When something needs a human, who picks up?
"Real humans, real answers — no bots, no waiting."— Shoopy support promise
WhatsApp · Hindi & English on every paid plan
Edge cases — payment issues, courier disputes, GSTIN mismatches — need someone who can read context. Shoopy staffs humans on WhatsApp for that.
Dukaan
AI-first
Chatbot & docs
Shoopy
Human-first
WhatsApp · Hindi
Live Demo
See it live. Built for growth.
Get a personalised walkthrough of Shoopy from our team. We'll show you exactly how to set up, sell, and scale your store — tailored to your business.
- 1:1 walkthrough
- Tailored to your store
- Live Q&A
- 100% free
The verdict
Two platforms. Two pricing models.
Dukaan: percentage of every order. Shoopy: flat plan + per-order fee after threshold.
Recommended Best fit
Shoopy
- Annual plan + ₹2 flat per order, after 250
- Built-in GST billing & POS on Pro+ plans
- Branded app from ₹3,999/yr — pricing public
- Human WhatsApp support · Hindi & English
Pricing in writing
The percentage cut, in writing.
From each platform's published documentation, April 2026.
Plan tier
Dukaan
Shoopy
PlanFree plan fee
Dukaan4.99% / order
Shoopy₹3 after 50
PlanStarter / Basic
Dukaan3.99% + ₹3,588/yr
Shoopy₹2 after 250 + ₹2,799/yr
PlanGrowth / Professional
Dukaan1.99% + ₹11,988/yr
Shoopy₹2 after 500 + ₹5,999/yr
PlanTop tier
Dukaan0.99% / order
Shoopy₹2 after 1000 + ₹13,999/yr
Sources: help.mydukaan.io · shoopy.in/pricing
Cost comparison
Same sales. Two different bills.
Pick your monthly sales — see the math change.
₹12L annual sales · ~50 orders/mo at ₹2K AOV
Dukaan StarterPlan + 3.99% on ₹12L
₹51,468/yr
Shoopy BasicBelow 250-order threshold
₹2,799/yr
You save
₹48,669/yr
₹36L annual sales · ~150 orders/mo at ₹2K AOV
Dukaan StarterPlan + 3.99% on ₹36L
₹1,47,228/yr
Shoopy BasicBelow 250-order threshold
₹2,799/yr
You save
₹1,44,429/yr
₹60L annual sales · ~250 orders/mo at ₹2K AOV
Dukaan GrowthPlan + 1.99% on ₹60L
₹1,31,388/yr
Shoopy BasicAt 250-order threshold
₹2,799/yr
You save
₹1,28,589/yr
₹1.2Cr annual sales · ~500 orders/mo at ₹2K AOV
Dukaan GrowthPlan + 1.99% on ₹1.2Cr
₹2,50,788/yr
Shoopy ProAt 500-order threshold
₹5,999/yr
You save
₹2,44,789/yr
Live Demo
See it live. Built for growth.
Get a personalised walkthrough of Shoopy from our team. We'll show you exactly how to set up, sell, and scale your store — tailored to your business.
- 1:1 walkthrough
- Tailored to your store
- Live Q&A
- 100% free
Why Shoopy
Six reasons sellers prefer Shoopy over Dukaan.
Predictable cost as you scale
Dukaan's percentage fee grows with sales. Shoopy's flat ₹2-3 fee stays steady — only after threshold.
Different support philosophies
Dukaan: AI chatbot + docs. Shoopy: human WhatsApp support in Hindi & English on every paid plan.
Built-in POS & GST billing
Sell at a physical counter? Shoopy includes GST-compliant POS & billing on Pro+ plans.
Transparent app pricing
Branded mobile app published openly: ₹3,999/yr (Hybrid) to ₹24,999/yr (Native).
No UPI volume cap on Free
Dukaan caps UPI at ₹1L/cycle. Shoopy: no cap, just ₹3/order after 50 orders.
Multi-gateway choice
Shoopy: Razorpay, Cashfree, Easebuzz, PhonePe natively. Dukaan: more limited.
Feature by feature
The comparison you've been looking for.
All data verified from each platform's public docs.
Feature
Dukaan
Shoopy
FeatureService fee model
Dukaan0.99–4.99% / order
ShoopyFlat ₹2-3 after threshold
FeatureLowest paid plan
Dukaan₹3,588/yr
Shoopy₹2,799/yr
FeatureUPI volume cap (Free)
Dukaan₹1,00,000 cap
ShoopyUnlimited
FeatureBuilt-in POS & GST
DukaanLimited
ShoopyBuilt-in (Pro+)
FeatureBranded mobile app
DukaanAvailable
ShoopyFrom ₹3,999/yr
FeatureCustom domain
DukaanYes
ShoopyYes
FeatureHuman support
DukaanAI-first
ShoopyWhatsApp · Hindi
FeatureMulti-gateway
DukaanLimited
Shoopy4+ gateways
Ready to switch?
Move to Shoopy with expert assistance.
Our team imports your store with no downtime. Most migrate in a week.
01
Book a free demo call
A specialist walks you through Shoopy and scopes your migration.
02
Our team imports everything
Products, customers and order history — exported, imported, verified.
03
Domain & payment gateways
Point your domain, connect Razorpay or Cashfree, verify GSTIN.
04
14-day money-back guarantee
Not right within 14 days? Full refund. No questions, no fine print.
From every kind of merchant
50,000+ Indian businesses. One playbook.
Composite scenarios based on category averages.
"Sold me on the math."
The more I sell, the more a percentage fee takes. On Shoopy, ₹2 flat — only after 250 orders. I can budget it.
"Three tools became one."
Used to juggle offline billing, online store, GSTR exports separately. Shoopy gave me all three in one platform.
"Repeat orders doubled."
Added a Shoopy Android app at ₹3,999/yr. Repeat orders doubled in three months — customers find apps easier than websites.
FAQ
Everything sellers ask about Dukaan vs Shoopy.
Real questions from merchants evaluating both platforms in 2026, sourced from each company's published documentation.
How much does Dukaan charge per order in 2026?
Per Dukaan's own help center, the Dukaan Service Fee applies on every successful order on top of payment gateway charges:
Free 4.99%, Starter 3.99%, Growth 1.99%, Infinity 0.99% — all with a ₹200 per-order cap.
The Free plan also caps total UPI volume at ₹1,00,000.
What does Shoopy actually charge? Is there a per-order fee?
Yes — and Shoopy is transparent about it. Shoopy charges two things: (1) an annual plan fee
(₹0/₹2,799/₹5,999/₹13,999 depending on tier); and (2) a flat per-order service charge of ₹3 (Free) or ₹2 (paid plans)
that kicks in only after a threshold — 50 orders on Free, 250 on Basic, 500 on Professional, 1,000 on Business
per cycle. What Shoopy does not charge: any percentage commission on revenue. Below the order threshold the per-order
fee is ₹0. The meaningful contrast vs Dukaan: Dukaan's percentage fee starts at order #1 and scales with your sales —
Shoopy's flat fee stays the same whether your AOV is ₹200 or ₹20,000.
What are Shoopy's plan prices?
Per shoopy.in/pricing (April 2026): Free (₹0/yr) → Basic (₹2,799/yr) → Professional (₹5,999/yr) → Business (₹13,999/yr).
All prices exclude GST. Each paid plan includes a 14-day money-back guarantee.
How much does a branded mobile app cost on Shoopy?
Shoopy publishes app pricing transparently as add-ons:
Android Hybrid ₹3,999/yr, iOS Hybrid ₹7,999/yr, Android Native ₹14,999/yr, iOS Native ₹24,999/yr.
Hybrid apps are faster to launch; native apps offer better performance and deeper integrations.
Source: shoopy.in/pricing.
How does customer support compare between Dukaan and Shoopy?
The two platforms have different support philosophies. Dukaan's support is built around an AI chatbot
and self-serve help documentation — efficient for common how-to questions. Shoopy provides human support
via WhatsApp, available in Hindi and English on every paid plan, designed for situations where context
matters — payment gateway issues, courier disputes, GSTIN mismatches, plan migrations. For Indian sellers who
prefer a person on the other end, Shoopy's model fits better.
Can I move from Dukaan to Shoopy?
Yes. Shoopy's Business plan ships with expert store setup included. The team handles product import,
customer data, custom domain mapping (free .in domain), and payment gateway connection.
Lower plans get setup as a paid add-on (₹4,999 one-time).
Does Shoopy support GST billing and POS for offline stores?
Yes. GST-compliant invoicing is built in with thermal and PDF formats. Per shoopy.in/products, Shoopy
includes POS & billing for offline counter sales — useful for kirana, electronics, jewellery and restaurant
businesses that also want an online presence.
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